What is Mobile optimisation? Mobile Optimisation is the process of ensuring that visitors who access your site from mobile devices have an experience optimised for the device.
It is likely that mobile search will surpass desktop search at some point in 2020. Voice search is growing at an exponential rate too. Many websites remain poorly designed to account for different screen sizes, resolution and load times.
With mobile optimisation we focus on site design, website structure, page speed, and more to ensure mobile site visitors are not bouncing (leaving).
SEO Best Practices for Mobile Optimisation
Mobile optermisation is all about location, relevance and speed. When performing a technical optermisation of a webpage we work to the following rulesets.
Increase Page speed with Mobile Optimisation
Mobile Optimisation for page speeds is far more important for mobile users than desktop users. Beyond optimising images, it is important to minify code, leverage browser caching, and reduce redirects.
The Smartphone GoogleBot wants to be able to see and categorize the same content that users do. So it is a good idea to continue to use these resources, as the elements are helpful in highlighting that your CMS is a responsive site. However, if there are a lot of resources loading, site speed takes a hit.
BoodleBobs Mobile Performance vs Desktop
Work is ongoing see the latest PageSpeed Insights scores for this BoodleBobs page