SEO Copywriting Service
Service, SEO copywriting is a specialised form of writing for websites. The copy contains researched words and keyphrases, which matches users search terms.
Without comproming the qulity to your content, fine-tuning and formatting the text enables the best results in SERPS (search engine results pages).
The Three Phases of SEO Copywriting
Once a basic article, topic or description hase been written the actual SEO copywriting begins. The SEO writing process consists of three stages: keyword research, writing and correction / fine tuning.
SEO Copywriting Keyword Research
Usually, we look at the existing copy and improve it with formating and by altering the copy, injecting researched key terms. Key terms and keyphrases are determined based on usage volume, competition, value and relevance. More info on keyword research & tracking
Article Writing for SEO
When writing, the following factors should be considered.
- Who is your target audience?
- The purpose of your post?
- What do you wish to achieve?
Corrections & Fine Tuning SEO Copy
The process of looking at new data, seeing what key terms & keyphrases the page is being ranked for and then fine-tuning them. A basic example, the search term, ‘Racing Track Days’ might have a large volume and a lot of competition. As a result, the page is served on page 2 or 3 of search.
Changing this keyphrase to ‘Racing Track Days 2020’ increases the search relevance and will likely put you onto page one for that specific term.
Adding 2020 in this scenario has lowered your potential search volume, but has vastly increased your positioning in SERPS.