No, Architects don’t give away their blueprints. Diners don’t fork out free meals. Personal Trainers don’t sign over their intellectual property on spec. This video is a humorous poke at speculative creative bidding process in new business pitches. We believe there’s a better way for agencies and clients to find the perfect match so we are happy to work at an hourly rate in developing your ideas and concepts and taking it as far as you want to go.
The main risk with a PPC campaign is in paying for clicks that are not converting, campaigns that are not optimised for goal completion or contain poor targeting can cost your business a fortune.
At a glance here is a summary of the PPC search netork post
1. You are paying for each click to your website
You always pay whenever your ad is clicked, regardless of whether that click converted into a sale or not. It is likely a substantial percentage of clicks will be received from visitors who have no intention of buying from you.
2. Competitive industries will have a higher cost per clicks
If your competitors are already using Google AdWords, this is probably the reason why you wish to start your own Adwords campaign. But competition can be fierce and in some industries and clicks can be as high as £50, competing for clicks against your competitors has the effect of increasing demand for the keyword, Adwords is an auction and like any auction as demand increases (more bidders) so does the bid amount. In this case, your cost per click.
3. No budget, then your ads will stop
AdWords will only run while you have a budget in place, once spent the ads turn off. Compare this with SEO. SEO is a longer-term investment but will see a far greater return on investment.
4. Time and management is needed for any successful campaign
AdWords has a steep learning curve, mistakes can be expensive. You need to invest quite a lot of time after the campaign’s been set up to ensure that it has been done properly, and then you need to keep monitoring it to find out what’s converting and what’s not.
5. The Landing pages need to be highly relevant
Google looks at the quality and relevance of your landing pages. By improving your website’s promotional landing pages, your quality score will increase, which result in either paying less for clicks, improved Ad ranking and better conversion metrics.
For the user, there needs to be a clear defined simple to use ‘Call to Action’. This Ad specific landing pages need to be optimised along with your campaign and it is recommended that CRO Analysis & SEO is performed.