Project Description

What we do with BoodleBobs - SEO Hampshire

BoodleBobs – Bedtime Stories

www.boodlebobs.com

Boodlebobs are a set of  26 short stories written by children’s author Jo Kemp.  Jo wrote the original scripts for Chorlton and the Wheelies and Jamie and the Magic Torch in the late 70’s where she adopted a gentle, narrative style with little regard for political correctness and both series attracted a cult following.

We wanted to develop our animation skills in motion graphics and character animation whilst developing our own brand.  Created with Adobe creative cloud, the tools we typically use within the suite are Audition for the audio.  Illustrator, Photoshop for the backgrounds and character designs.  Character animator for the digital puppets and performances.  After Effects and Premiere for putting it all together and final editing.

Each story consists of around 600 words and takes Luke 2-3 weeks to animate once the audio guide track is complete.   The BoodleBobs cartoons are good examples of low budget animation.

We have learned invaluable lessons from running a YouTube channel whilst creating the BoodleBobs cartoons.

  1. With 300 hours of video uploaded to YouTube every minute, it is difficult to get the content served.
  2. SEO in YouTube starts with research & planning for a video, good thumbnails & titles are the best bit of SEO you can do for increasing click rates.
  3. Videos getting on pushed by YouTube are done so on a criteria of acceleration, inbound links, watch time & engagement.
  4. The cost of promotion on YouTube is a fraction of what you would spend on other Ad channels like FaceBook or in Googles search network

Hours per month

60
  • CREATIVE CLOUD
  • Drupal multilingual site (English, Spanish, Hindi)
  • YouTube channel management
  • Cartoons, e-books, podcasts
  • Continuous project development
  • Animated using the tools in Adobe ‘s creative cloud

Project Stage 1 – Content Creation

Two years ago our fist few cartoons were very basic, the hardware (An 8 year old mac) was insufficient for task.   A lack knowledge was only overcome with boundless enthusiasm and some fatastic ‘how too’ tutorials found on-line.  Since then our hardware has been upgraded and skills have developed exponentially.

कहानियां कहानियां, BoodleBobs, राज एक चलता फिरता रेडियेटर

RAJ THE RAMBLING RADIATOR, BOOK 01

Here’s a bedtime story all about Raj. And yes, he’s a radiator. It didn’t matter how hot it was, it could never be too hot for Raj, so it was just as well he was a radiator. “Bring me damp towels!!” he called from across the hall, “Bring me wet washing and socks!”

कहानियां BoodleBobs 02 डोरोथी एक नाचने वाली डोनट - बच्चों की कहानी पुस्तक

DOROTHY THE DANCING DOUGHNUT, BOOK 02

This is a bedtime story all about Dorothy and yes, she’s a doughnut. Dorothy loved dancing. She knew the names of all the dances – the waltz, the tango, the foxtrot. She even knew the monster mash and the jive. But she was a TERRIBLE dancer.

kids-bedtime-story-Story-of-Eva-The-Energetic-Egg-Timer-BoodleBobs-Bedtime-stories-for-kids

EVA THE ENERGETIC EGG TIMER, BOOK 03

This is a bedtime story all about Eva and yes, she’s an egg timer. Because timing eggs only takes minutes, Eva had a lot of time on her hands. It gave her time to think so she thought a lot about chocolate..

Children-stories-Story-of-Boris-the-Brainy-Book-BoodleBobs-Bedtime-stories-for-kids

BORIS THE BRAINY BOOK – BOOK 04,

This is a bedtime story all about Boris and yes, he is a book. “You can ask Boris about anything,” said Malcolm “He can tell you why custard is yellow, why frogs are green and why milkshakes.

cameron-bedtime-stories-kids-story-book-logo-BoodleBobs

CAMERON THE COURAGEOUS CABINET, BOOK 05

This is a bedtime story all about Cameron and yes, he’s a cabinet. “See this scratch,” he said and Malcolm the moth looked up from his lunch – a large blue cardigan. “I got it in Burma. Or was it Bermuda?”

Kids-bedtime-stories-queenie-the-quivering-quilt-boodlebobs-short-story-06

QUEENIE THE QUIVERING QUILT, BOOK 06

This is a bedtime story all about Queenie and yes, she’s a quilt. Queenie was a quilt who spent most of her time resting. On the whole, she was happy, except for her one big problem. A quilt should be fat and warm and snugly but Queenie wasn’t. She was cold and thin and quivery..

short-story-of-nigel-the-niggly-napkin-short-stories-from-boodleBobs

NIGEL THE NIGGLY NAPKIN, BOOK 07

This is a bedtime story all about Nigel and yes, he’s a napkin. Is it a bird?” Is it a bee? No, it was Nigel turning himself into a bird or a bee because – being a napkin – he could fold himself into any shape he liked…

bedtime-story-of-zac-the-zealous-zucchini-boodlebobs-bedtime-stories-for-kids

ZAC THE ZEALOUS ZUCCHINI, BOOK 08

This is a bedtime story all about Zac and yes, he’s a zucchini. But what on earth is a zucchini? Well a ZOO-KHEE-NEE is how you say it, but that doesn’t tell you what it is?

BoodleBobs in 2020

Two key factors (COPPA & Keyword research) have influenced our decision to shift focus from creating entire cartoons, to simply focusing on creating picture books and podcasts.  In doing so we hope to complete the online publication of the remaining 18 stories in 2020

COPPA Law Starts 6th Jan 2020

Coppa stands for the Children’s Online Privacy Protection Act.   And is about the collection of data from a child without adult consent.

Personal identifiers (Cookies) have been served to devices used by children which enable the running of lucrative personalised Ads.

Contextualized Ads Vs Personalised Ads
A personalised Ad is where Google looks at the viewer’s data and serves an Ad based on their viewing history
A contextualized Ad is similar to the Ads you would see if you switch on a traditional TV

The collection of this data (cookies) has been found to be in breach of the coppa law and all American owned tech companies (Google, Facebook, Twitter, etc) will put in measures to comply in 2020.

The focus of responsibility has shifted to the content creators who can face up to $46,000 for incorrectly marking their content.    Content that is designated for kids will lose key functionality needed for growth within YouTube.   If Ads run, they will be contextual Ads, not personalised Ads.   Revenue is expected to drop in the region of 60% to 80%.

Definition of what’s made for kids,

  • What is the subject matter of your video?
  • Whether children are your intended audience for the video
  • Whether the video includes child actors or models
  • Whether the video includes characters, celebrities or toys that appeal to children, including animated characters or cartoon figures.
  • Whether the language of the video is intended for children to understand
  • Whether the video includes activities that appeal to children
  • Whether the video includes songs, stories, or poems that appeals to children

Keyword Researh

Keyword research has shown us a far better way.  Intelligent business decisions from real-world data.

An easier way with 5 x the value.  Keyword research has shown that the CPM (Revenue earned from 1000 views) for targeting bedtime story audiobooks & podcasts is far greater than that of cartoons.

the value of keyword research - same story - different CPM - SEO Hampshire

These two examples from YouTube Channel analytics show the CPM in December for the same story, Nigel the Niggly Napkin (cartoon and podcast versions)

Its the same audio just different visuals and targeted titles and key terms.

We see a similar pattern of the value similar key terms across the different platforms.  In changing and simplifying our format, we can release content that has a greater value in a fraction of the time and cost.

  Our keyword SEO Services 

Steve SEO Hampshire - Free SEO Checkup

Want To Increase Your Websites Search Traffic, Start Now

Steve will scan your website and provide you with a no-obligation, free search engine optimisation analysis.

Many agencies provide a similar service and there are lots of sites that provide free SEO site scanning services. We add additional value by analysing different data sources and provide you with an explanation of what we can see.

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What we do with BoodleBobs - SEO Hampshire

BoodleBobs – www.boodlebobs.com

BoodleBobs are a set of 26 Childrens books which are being converted in to animation, podcasts and downloadable ebooks.

☑️ Web design, Hosting & maintenance
☑️ Multilingual site, English, Spanish, Hindi
☑️ YouTube channel management
☑️ Performance & SEO
☑️ Animation & content creation

Animation & Motion Graphics Show reel (Long Version) 

Brand communication for your business. Animation, motion graphics, creative content.

When most of your animation work to date is predominantly children’s cartoons. Choosing the perfect track is difficult.  Somehow the contrast in lyrics and the editied animation works.  Thank you Sleaford Mods ‘Official version of TCR’ !